Alfred Hitchcock's "Psycho" at the Elsinore

The well known Alfred Hitchcock film “Psycho” is showing at the Elsinore theater Wednesday March seventh at seven in the evening, the doors open at six fifteen.
 
Tickets are sold for six dollars, and the movie duration is an hour and forty nine minutes.
 
“Psycho” is a thriller, mystery, horror movie about a young woman named Marion Crane who wishes to marry her lover, Sam Loomis, but cannot because he is consumed by debt. In a moment of desperation Marion steals 40,000 thousand dollars from her employer in order to run away with Sam. She becomes exhausted and decides to stay the night at a motel, in which she meets Norman and Norma Bates, a very peculiar mother and son duo.
 
“That’s the way it is with Mr. Hitchcock’s picture—slow build ups to sudden shocks that are old-fashioned melodramatics.” The New York Times said.
 
When Hitchcock’s film “Psycho” opened on June sixthteenth, 1960, most movies had a casual walk- in policy. The movie goers would show up when they choose, watch the movie, then stay for the next showing in order to see what they missed.
 
Alfred did not want this for his movie, so he made a new policy stating that movie goers must show up at the the movie time specified, or they would not be allowed to enter. This move became a common marketing hook that many theaters began using.
 
“The setup involves a theme that Hitchcock used again and again: The guilt of the ordinary person trapped in a criminal situation.” Roger Ebert, an American film critic, said.