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September 27 was Crumbl Cookie’s birthday. With the national flavors released this week, the quality and pickings of the cookies were a high controversy. The cookies of choice for the 23-28 were Milk Chocolate Chip, Birthday Cake ft. OREO, Peanut Butter ft. SNICKERS, Caramel Shortbread ft. TWIX, The Original Pink Sugar, and a confetti cake.
Cookies or Cake?
As Crumbl is known for its unique, gooey, and delicious cookies, Crumbl has begun implementing cakes into its weekly national lineup. Crumbl has been getting a lot of controversy from straying from the original cookie-specific selection to going into the broader dessert world. Not ending with just cakes, but introducing other desserts like brownies and bread. Why is Crumbl making this change? I have not been a fan of their desserts other than the cookies, it just does not match the trademark.
Weekly Classics
The consistency of the semi-sweet chocolate chip cookie has been a staple for Crumbl. Prior, they had the pink sugar cookie as another staple for the weekly lineups, but have put it into the variety of the cookie rotation. I appreciate the consistency of one cookie to count on a week, but I worry that this limits the lineup as it is already so small. For people who want one cookie they can always count on being served, this is a great tactic to bring their regular customers in.
On the other hand, the semi-sweet chocolate chip cookie has made the weekly cookies less variety as most of the cookies they serve have a variety of chocolate chip attributes. As this past week’s lineup had an oatmeal chocolate chip cookie, they tasted incredibly similar, and concern for the broad audience they are trying to reach each week with two almost identical cookies next to each other. I think Crumbl keeps the same chocolate chip cookie each week, but it concerns me that the cookie dims the light on other varieties of chocolate chip cookie options.
Is It Too Sweet?
This calorie-dense treat brings high concern to the health of the treat. Each cookie averages 700-800 calories and about 78 grams of sugar per cookie. That is 18 teaspoons of sugar. Not only is this an incredibly small portion amount of food, but the lack of nutrition is concerning for the amount of consumption of the product.
